Archive for 2008

EtonDIGITAL’s Google Adwords professional qualifications

We are proud to announce that EtonDIGITAL has achieved a significant milestone towards its Certification as a Google Adwords Qualified Company by achieving the status of ‘Professionally qualified‘ for a member of our PPC and SEO team.

This means we have been accredited by Google’s Adwords PPC Accreditation Examiner having met Google’s requirements to attain recognition as a Qualified Google Advertising Professional, thus illustrating our commitment to providing the best possible service to our PPC/Adwords Clients.

The accreditation requirements include continuous running of Client campaigns vetted by Google for size, scale and quality performance, passing the Google Adwords Professional Examination, and maintaining a pre-defined level of spend on Adwords (through our multiple accounts).

What this means for our Clients

Although we…

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Only six months after a highly successful online redesign, one of etonDIGITAL’s international clients, Air Valid, is expanding into the UK market (Air-valid.co.uk).

Air-valid.com has been providing 100% certified airline information and opinions on French airlines for some time, including everything from financial details to administrative structures and company policies; the plan is to soon include UK based airlines too.

Once again etonDIGITAL looks forward to the challenge of helping expand this growing young company. Look out for more developments soon.

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The subject of computer game addiction has been pretty prominent in both mainstream news and online blogs for a few years now - especially in relation to World of Warcraft (even WIkipedia has a tab under WoW titled ‘Game Addiction’). The release last month of the latest expansion pack, Wrath of the Lich King, again coincided with similar - and mostly relevant and much-needed - debates on the issue.

(NB there is even now an online WoW rehab clinic, WoWDetox, for those worried about their use).

Like many others, this blog covered the debate - but since then has not featured much WOW or even gaming news. So this week we’re going to put the spotlight on something really positive coming out of…

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The age-old dispute (well it certainly feels like it) over illegal music downloading - despite years of legal wrangling, scaremongering lawsuits, Napster, Limewire and all the rest of it, there is still a huge amount of work remaining to be done before all the various interested parties here are satisfied. However, there is now talk in Westminster of introducing a new solution which might ’solve the problem’ (if only things were so simple). So question is what is it - and could it work?

The premise is fairly simple - driven by a direct reconfiguration of responsibilities and re-direction of revenue streams. Basically ISP’s would be made liable for illegal file-sharing, but in return for accepting this burden (and incentive to…

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