Archive for the ‘Social Networking’ Category

The folks at Facebook have had a busy week. They began with announcing a forthcoming data portability product called Facebook Connect, (which marks the abandonment of their fundamental ‘walled garden’ approach to user data management) and then went on to ban Google’s own data portability service (Friend Connect) from their Facebook API, stating a violation of terms of use as the reason.

Some bloggers and commentators have been contemplating if this might mark a new phase in the development of social networking, with the earlier co-existence of the main players now giving way to a more open tug-of-war for market share. After all, new user uptake is slowing down, and one way for social networking sites to continue to grow will be to compete for the existing users of competitors…

It’s official; companies are finally recognising that outlawing social networking sites such as Myspace and Facebook in the office is unlikely to work. Moreover, not only is it a futile task, but it also represents a massively missed opportunity to improve the efficiency of an organisation - and the quality of employee experience.

For many years the office watercooler has been the focal point for social encounters in the office. Now, in the age of Web 2.0, we are seeing a steady revolution in our corporate social lives. Degrees of connectivity within organisations are on the up - and not across traditional lines of the corporate communication structure. Instead we are forming links between points previously left unconnected, all thanks to the corporate social network.