Here are two current problems in the field of social media: Firstly, a tricky issue for businesses wanting to make use of social media has always been the difficulty in precisely quantifying the benefits. The main reason for this is that social media has been used mainly in a marketing capacity and, although various analytics are available, it is nonetheless …
Many Facebook users were today surprised to log-in and discover that their groups membership had suddenly ballooned to include both groups they’d left a long time ago – and groups they’d never joined. I was one of the many who then proceeded to manually remove each one by clicking ‘leave group’ – annoying, but hardly a disaster. Just another momentary …
The past week has seen yet another bogus Facebook wall post go viral as users were fooled into thinking they could re-assert control over their data by simply copy-and-pasting the post as a status update. Specifically, the focus was on the issue of who owns the copyright for the content of users’ status updates, comments and so on. Users re-posting …
Over on the Soshable blog there are a couple of very useful posts about an often overlooked aspect of social media marketing – the importance of timing your posts so as to maximise their impact. The articles discuss the results of various studies and, although in the end there are no hard-and-fast rules (some of the studies contradict each-other), the undeniable conclusion is that …
Facebook has emerged as a major tool for social media marketing in recent years – and in that time it has become integral to many businesses’ marketing strategies. However, with recent data showing that for some brands the level of engagement with fans is as low as 6% – it is clear that implementing a successful strategy is neither obvious …
Today most of the world woke up to learn that Barack Obama had won yesterday’s US presidential election and would be serving another four years as the American president. Political analysts and commentators are already kicking into gear to work out what it all might mean for America and the rest of the world. Aside from these more serious questions, the …
These things just keep happening – despite the fact there’s no shortage of cautionary tales out there. I’m talking about social media marketers that insensitively exploit serious and traumatic events to gain publicity, with American Apparel providing the latest example in the wake of Hurricane Sandy hitting New York yesterday. The retailer used twitter to offer a special sale for …
Innovative start-up TallyFox has gone from strength to strength since their launch last autumn – recently collecting a prestigious award at the WhiteBull Pathways to Exit event in Barcelona – and now due to feature as a keynote for the November NOAH 2012 Internet conference in London. Founder and CEO of TallyFox, Trudi Schifter, will present a keynote address to …
Up and down the country a new academic term is starting for hundreds of thousands of students in the UK – an exciting and stimulating experience which will hopefully be vital in their personal, social, and professional development. The latter especially – professional development – is increasingly central to students’ priorities, knowing that the current job market for graduates is …
Jeff Jarvis over at BuzzMachine is always worth a read, especially for those interested in issues of intellectual property, journalism, publishing and the web. This week he’s been discussing something particularly interesting – the notion of Creditrights. Creditrights are addressed at a problem that is not new – the fact that, as content increasingly becomes digitised, it is also much …