There’s a very conclusive report over at TypePad about the benefits of adding Facebook’s ‘Like’ button to your web site. In short, it boosts traffic from Facebook by around 50%, which is not at all bad considering how easy it is to integrate into your design (check this instruction video at Social Networking Weblog to learn how).
The results are derived from an experiment in which roughly 1,500 TypePad bloggers installed the button (launched by FB last April) on their blogs and then recorded the ensuing boost in traffic. Full graphical data of the results can be found at either TypePad or Mashable.
Whatsmore, once TypePad added the like button as a post footer, bloggers saw a 200% boost in referrals from Facebook,…
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Never before has it been so easy to locate, share and discuss our favourite moments from an event such as the recently finished 2010 World Cup in South Africa. The reason for this, of course, is the amazing power of current social media as a tool for doing this – most notably in the form of viral videos, Youtube, Digg recommendations, Facebook ‘Likes’, blog pingbacks and so on (the list could go on for a few paragraphs no doubt).
So, with this in mind I decided that it would be nice to present some of the finest moments of World Cup 2010 which, in previous years, would probably have been lost without the aid of today’s social media. I guess this…
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Following on from our recent focus on Google’s position in the smartphone market, specifically relating to the fact that Android currently boasts a far higher proportion of free apps than any of its rivals (Apple still has easily the most overall apps though), it is interesting to see that the company has launched its own DIY code-free App Inventor tool. Something tells me Android’s previous figure of 57% free apps will soon be jumping towards the 65-70% mark over the next few weeks and months.
But let’s discuss events in the present first before we go reeling off wild speculations about the future. Here’s the low-down on the App-Inventor for now:
- It’s still in beta mode, but is free to download from…
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The French web and tech consulting firm, faberNovel, has uploaded a nice Slideshare presentation this week, analysing the core dynamics at work in Apple’s market success over the past decade or so. It’s called 8 Easy Steps to beat Microsoft (and Google) and covers such points as consumer lock-in, the arrogance of design simplicity, vertical integration of products and more.
So, if you fancy learning a thing or two (I certainly did) about doing business in the tech and web market, you could do a lot worse than have a gander at faberNovel’s excellent analysis. Perhaps most interesting for me was the role that services such as the App store play in the Apple revenues (the contribute almost nothing relatively speaking –…
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Guardian tech has published a story this week about the cost of the BBC website for users and license payers, leading to some very interesting discussions about paywalls. There is some confusion over the exact cost of the site depending on how you calculate things (not all license fee payers use it – while not all users are license fee payers etc), but roughly the figure is either 67p/month for each license fee payer, or £8.04 per year.
It should be noted however that this is based on the BBC’s own figures for how much it spent on its online service – which doesn’t take into account the fact that much of the material is sourced from its news or radio arms…
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