Archive for the ‘web 2.0’ Category

Twitter’s rise over the past year has been pretty impressive all round, and indeed it has seemed clear for a while that sooner rather than later the huge marketing potential of the social media platform would be noticed by major brands and companies. Sunday’s Superbowl provided yet another example that this time has already come…

Online marketing experts Socialmedia.com have delivered an interesting report on the comparative success of all the various ads featured on the TV coverage of the Superbowl during the game’s time-outs and intervals. The yardstick for measuring the impact and success of ads was, of course, Twitter.

Analysing how many tweets mentioned the brands in question immediately after an ad aired, and for how long tweets continued to feature the subject…

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The growth of affiliate marketing in recent years has been one of the most interesting developments of Web 2.0 in terms of e-business issues.  The days of affiliates being limited solely to static content in the form of product reviews or info however are long gone. Here at etonDIGITAL we’re pretty excited about exploring all the various new options out there in the Web 2.0 sphere – from blogs and Myspace Widgets to interactive games and Facebook groups and apps…

For many businesses the use of affiliates need not be anything overly fancy – certain products are just not that complex from a sales perspective. Lawnmowers and lightbulbs get sold online all the time for example, but the choice of product is…

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One of my favourite stories this week has to be Facebook’s curbing of the Burger King Whopper app. The clever creation was effectively simple; just add the app, use it to remove ten of your friends, and hey presto! A free Burger King Whopper voucher. Nearly a quarter of a million friends were removed in less than a week (equating to roughly 25,000 free burgers)…

But before you go hungrily opening up your Facebook account you should know that the app was this week oddly pulled by the network, for reasons that were slightly flimsy to say the least.

The core point was supposedly over issues of privacy – whereby FB cited the fact that the app notifies the removed users that…

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The age-old dispute (well it certainly feels like it) over illegal music downloading – despite years of legal wrangling, scaremongering lawsuits, Napster, Limewire and all the rest of it, there is still a huge amount of work remaining to be done before all the various interested parties here are satisfied. However, there is now talk in Westminster of introducing a new solution which might ’solve the problem’ (if only things were so simple). So question is what is it – and could it work?

The premise is fairly simple – driven by a direct reconfiguration of responsibilities and re-direction of revenue streams. Basically ISP’s would be made liable for illegal file-sharing, but in return for accepting this burden (and incentive to…

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Google rankings are a big money game (not least for Google), and for many businesses the line between success and catastrophic failure can often be fundamentally tied to this principle. So what are we to make of Google’s recent announcement that it is to allow a new option to users whereby, after logging in, they can now control (to some extent) the rankings of their results?

The idea is that, just like Wikia search, Mahalo.com, Digg and many others, Google too will offer users the chance to modify their results according to personal preferences. In addition users will be able to provide feedback on certain sites and links, feeding into a ‘community’ aspect which it is hoped will help to further improve the…

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