Archive for the ‘web 2.0’ Category

StudentBOX.org goes LIVE!24th November, 2008

StudentBox - online student community website
This week saw the launch of one of etonDIGITAL’s most anticipated new projects with; the new-look online student community B2B website StudentBox.org. Originally founded in 2006, StudentBox has grown into an international hub for providing a range of services for students and relevant organisations, and is now enjoying a steady rate of growth. With the site’s creator, Carl Pihl, currently appearing on the hit BBC business show ‘The Last Millionaire’, the prospects for StudentBox look very bright indeed.

etonDIGITAL’s design features a Wordpress CMS, as well as CSS design and XHTML. This initial launch marks the first step in a programme of work to launch a range of exciting new featureson StudentBOX.com – so keep an eye out for future developments!

Whether…

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Why Microsoft must be loving Jerry Yang right now19th November, 2008

A couple of days ago the now slightly infamous Yahoo CEO, Jerry Yang, announced he would be stepping down from his position once a suitable replacement has been found. Yang has only been in the job for just over 18 months and undoubtedly his tenure of the post will be remembered for only one thing – his rejection of a takeover bid valued at around $44bn from Microsoft back in early 2008. The obvious question now is – will this change fuel renewed takeover speculation and offers?

Well the simple fact is that despite a recent bounce Yahoo shares currently sit at $11, well below the $31 that Microsoft was offering back in February. Many then accused Yang of acting contrary…

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Facebook: Community vs Commerce19th November, 2008

Simon Garfield of the Guardian has this week interviewed Facebook creator Mark Zuckerberg and the result is a very interesting and detailed article on Guardian online. One of the most curious things to emerge from it is Zuckerberg’s frequent emphasis on ’sharing’, which he sees as Facebook’s most primary function. But Garfield is astute to highlight the importance of asking ourselves; just what exactly are we sharing, why, and for whose benefit?

The issue is not a new one in relation to FB; we all remember the disasterous and intrusive compulsory Beacon app, which monitored user spending habits and harvested the info for corporate clients. Understandably the user backlash was so swift and severe that FB quickly pulled the app –…

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etonDIGITAL client Carl Pihl on BBC’s ‘The Last Millionaire’18th November, 2008

One of etonDIGITAL’s newest clients and StudentBox founder, Carl Pihl, is currently appearing in the hit BBC Three series ‘The Last Millionaire‘. Carl is one of twelve entrepreneurs taking part in the show, which sees them test their wits and business acumen in a range of cities worldwide each week. The series has only recently started so you can still easily catch up with the action, just as the competition is really hotting up!

Carl is so far doing very well on the show, he was runner up in the first episode (each episode sees two millionaire contestants leave). Fluent in three languages and with a successful background in a range of business sectors by the time he left university, Carl…

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Can bedroom bloggers compete in the commercialised blogosphere?23rd October, 2008

Wired has this week published an excellent essay about the changes we have seen in the blogosphere in recent years, with the central premise being that the blog is now ‘dead’. That is to say that the time of true blogging, in the sense of a DIY non-commercial method of mass communication that offered the levelest playing field for all voices alike, has well and truly passed.

The Times online responded with the more moderate view that blogging has merely changed, though this view seems a little superficial when one considers the degree of fundamental difference between modern web 2.0 blogging – and the ‘old school’ approach of four or five years ago.

The Wired article is pretty straightforward in its assessment of…

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