EtonDigital’s experimental property portal bgnekretnine.net is currently performing extremely well in online searches - entering in the top 3 Google results for searches using ‘nekretnine’ (meaning ‘property’ in Serbian/Croatian). Considering the overwhelming number of competitors from other Serbian, Croatian and especially Montenegran property business, this represents a significant success in achieving prominent online exposure in a busy sector. Search Google to see for yourself…
Bgnekretnine.net is a free self-service property advertising portal, offering users the means to publish their own ads with contact details for interested buyers or sellers. The portal features an innovative method of automatic self-maintenance whereby ads are automatically removed after three months, minimising the portal’s running costs, and maximising the accuracy of the portal’s ad database.
The popularity of bgnekretnine.net is significant as there has been zero marketing spend on promoting the portal - instead its success is entirely down to design and CSS build, and the effective deployment of keyword strategies. The example set by bgnekretnine.net is proof that smaller companies without large advertising budgets can nonetheless achieve considerable online market exposure and have excellent prospects of competing with larger companies on the quality of their services, rather than on the size of their advertising budget (which heavily affects chances of success in a non-virtual environment). The result is much greater market accessiblilty for new and smaller companies - a development surely welcomed by both consumers and businesses alike.
Most Popular searches on BG Nekretnine (Belgrade Properties)