Comments on: Phorm Update; Rumours suggest Virgin is wavering http://www.etondigital.com/phorm-update-rumours-suggest-virgin-is-wavering/ Most of us have struggled with poorly designed websites that are hard to find and slow to access; sites that lack coherent internal navigation and contain links that lead nowhere. we audit, design, develop and improve web sites Wed, 14 Jul 2010 14:07:42 +0200 http://wordpress.org/?v=abc hourly 1 By: Bachorski http://www.etondigital.com/phorm-update-rumours-suggest-virgin-is-wavering/#comment-743 Bachorski Wed, 11 Nov 2009 20:30:32 +0000 http://www.etondigital.com/?p=153#comment-743 Believe you have to consider all aspects in the current economic climate - personally do no think we have seen the full extent of the recesssion, so would be cautious in considering. Believe you have to consider all aspects in the current economic climate – personally do no think we have seen the full extent of the recesssion, so would be cautious in considering.

]]> By: dlevi http://www.etondigital.com/phorm-update-rumours-suggest-virgin-is-wavering/#comment-160 dlevi Sat, 17 May 2008 16:31:03 +0000 http://www.etondigital.com/?p=153#comment-160 Hi Sandra - I agree that the average 'man on the street' might not be aware of the Phorm issue, and that the matter has been largely discussed within the industry sector and not outside it - despite having the potential to affect all internet users. However as for the question over the actual technology itself, I am one of those that believes more is lost than gained by it. I don't doubt the targeted ad service would improve user experience - but personally I feel that the 'opt-out' model of operation (which is key to Phorm's success) represents an overstepping of privacy boundaries, which should be resisted. Anyway, thanks for reading. Dejan Hi Sandra – I agree that the average ‘man on the street’ might not be aware of the Phorm issue, and that the matter has been largely discussed within the industry sector and not outside it – despite having the potential to affect all internet users.

However as for the question over the actual technology itself, I am one of those that believes more is lost than gained by it. I don’t doubt the targeted ad service would improve user experience – but personally I feel that the ‘opt-out’ model of operation (which is key to Phorm’s success) represents an overstepping of privacy boundaries, which should be resisted.
Anyway, thanks for reading.
Dejan

]]> By: Sandra Harwood http://www.etondigital.com/phorm-update-rumours-suggest-virgin-is-wavering/#comment-157 Sandra Harwood Thu, 15 May 2008 18:01:28 +0000 http://www.etondigital.com/?p=153#comment-157 Dejan -- I wonder if the outpouring of criticism directed at BT and Phorm is a true outpouring? I think the man-on-the-street in London has no clue and no care about Phorm. To me, this is a lesson that says VIrgin and Talk Talk are paying too much attention to a small but vocal group of critics. Those critics would love nothing better than to put the kabash on this technology and put another notch in their belts. But the real losers are those men and women on the street. This technology, despite the privacy chorus, would actually be good for consumers. Dejan — I wonder if the outpouring of criticism directed at BT and Phorm is a true outpouring? I think the man-on-the-street in London has no clue and no care about Phorm. To me, this is a lesson that says VIrgin and Talk Talk are paying too much attention to a small but vocal group of critics. Those critics would love nothing better than to put the kabash on this technology and put another notch in their belts.

But the real losers are those men and women on the street. This technology, despite the privacy chorus, would actually be good for consumers.

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