Blog

EtonDigital is proud to announce that client Thamesvalleypod.tv has signed a deal with market leading audio and video search engine Podzinger.com. Full press release below:

CAMBRIDGE, Mass. – December 19, 2006 – PodZinger (http://www.podzinger.com/), the world’s most powerful audio and video search engine and online advertising network, announced today that it is partnering with Thames Valley pod.tv to power search capabilities for its Web site http://www.thamesvalleypod.tv/. The partnership is PodZinger’s first venture outside of the U.S.

Thames Valley pod.tv is the UK’s fastest growing video podcast webTV site that provides original content across a wide range of topics including art, music, culture, cooking, gardening, business, legal, illustrated audio stories, families and parenting, and documentaries. All of the shows are commercially sponsored, allowing companies to get their marketing messages in between the ears of, and in front of the eyes of, the “download generation.”

“This is the 21st Century TV guide for video on demand services,” said Roger Dyer, marketing director of Thames Valley pod.tv. “Instead of reading a paragraph of text describing the show, our audience can directly search the content of our shows to make their viewing selection. This makes it much easier to find shows that interest them and, in particular, parts of shows that might interest them the most.”

PodZinger uses speech-to-text technology to create a text index of the video's sound track, which enables users to find content anywhere within both audio and video podcasts and jump directly to the point where their keyword is spoken. For Thames Valley pod.tv and others, PodZinger makes audio and video content more accessible, thereby improving the user experience and generating more exposure for visitors looking for the most relevant content.

“PodZinger’s partnership with Thames Valley pod.tv exemplifies the growing trend of online video or video on demand for entertainment,” said Alex Laats, PodZinger CEO. “This particular partnership is unique in that it is PodZinger’s first outside of the U.S., but one of many to come.”