Posts Tagged ‘Blyk’

The equation is pretty simple: as the quality of modern broadband provision increases, so too does the range of content that can be accessed illegally. A decade ago an evening’s Napster haul could rarely extend to beyond a few single mp3s, mostly chosen from a fairly narrow selection of what was currently popular. Now a few hours’ downloading can easily yield a hundred chart albums, maybe even a few Hollywood films, computer games or other software. It’s no wonder that the people responsible for publishing this content are keen to reclaim a market they used to rule, and in which now they are increasingly seen as out-dated ogres, selfishly refusing to share, like a child hoarding toys. Their latest lifeline involves using targeted advertising as a replacement revenue stream, which will finally reverse the slump in industry profits, restore confidence in an uneasy market and strike a balance which keeps users, artists and publishers happy. So goes the plan anyway…