The online sector has been pretty robust in these recession-dominated times, and indeed all those who predicted continued growth (rather than decline) for the web’s biggest players were, of course, right. Various online markets have continued to expand and, though ad spend has in some areas taken a knock, the sector has on the whole been relatively protected from the mass lay-offs and declining demand experienced by the manufacturing sector for example. There’s not been much need for Google, Microsoft or Apple to go asking for government bailouts…
However, when it comes to the case of the web’s smaller players – and especially currently fledgeling start-ups, the problems are fairly acute. With such small profit margins or reliance on outside investment…
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