It’s official; companies are finally recognising that outlawing social networking sites such as Myspace and Facebook in the office is unlikely to work. Moreover, not only is it a futile task, but it also represents a massively missed opportunity to improve the efficiency of an organisation - and the quality of employee experience.
For many years the office watercooler has been the focal point for social encounters in the office. Now, in the age of Web 2.0, we are seeing a steady revolution in our corporate social lives. Degrees of connectivity within organisations are on the up - and not across traditional lines of the corporate communication structure. Instead we are forming links between points previously left unconnected, all thanks to the corporate social network.