Posts Tagged ‘Dejan Levi’

If you like traffic on your site then you’ll probably like Facebook’s ‘Like’ button – a lot13th July, 2010

There’s a very conclusive report over at TypePad about the benefits of adding Facebook’s ‘Like’ button to your web site. In short, it boosts traffic from Facebook by around 50%, which is not at all bad considering how easy it is to integrate into your design (check this instruction video at Social Networking Weblog to learn how).

The results are derived from an experiment in which roughly 1,500 TypePad bloggers installed the button (launched by FB last April) on their blogs and then recorded the ensuing boost in traffic. Full graphical data of the results can be found at either TypePad or Mashable.

Whatsmore, once TypePad added the like button as a post footer, bloggers saw a 200% boost in referrals from Facebook,…

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Social media’s contribution to the World Cup has provided some of the tournament’s highlights: here they are13th July, 2010

Never before has it been so easy to locate, share and discuss our favourite moments from an event such as the recently finished 2010 World Cup in South Africa. The reason for this, of course, is the amazing power of current social media as a tool for doing this – most notably in the form of viral videos, Youtube, Digg recommendations, Facebook ‘Likes’, blog pingbacks and so on (the list could go on for a few paragraphs no doubt).

So, with this in mind I decided that it would be nice to present some of the finest moments of World Cup 2010 which, in previous years, would probably have been lost without the aid of today’s social media. I guess this…

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Android App Inventor launches – requires no programming knowledge whatsoever12th July, 2010

Following on from our recent focus on Google’s position in the smartphone market, specifically relating to the fact that Android currently boasts a far higher proportion of free apps than any of its rivals (Apple still has easily the most overall apps though), it is interesting to see that the company has launched its own DIY code-free App Inventor tool. Something tells me Android’s previous figure of 57% free apps will soon be jumping towards the 65-70% mark over the next few weeks and months.

But let’s discuss events in the present first before we go reeling off wild speculations about the future. Here’s the low-down on the App-Inventor for now:

- It’s still in beta mode, but is free to download from…

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The secrets of (Apple’s) tech market success – in nice and easy Slideshare format10th July, 2010

The French web and tech consulting firm, faberNovel, has uploaded a nice Slideshare presentation this week, analysing the core dynamics at work in Apple’s market success over the past decade or so. It’s called 8 Easy Steps to beat Microsoft (and Google) and covers such points as consumer lock-in, the arrogance of design simplicity, vertical integration of products and more.

So, if you fancy learning a thing or two (I certainly did) about doing business in the tech and web market, you could do a lot worse than have a gander at faberNovel’s excellent analysis. Perhaps most interesting for me was the role that services such as the App store play in the Apple revenues (the contribute almost nothing relatively speaking –…

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Android well ahead of competitors for free mobile apps6th July, 2010

Distimo, a European mobile app market analyst, has produced some excellent research this week, showing the state of play regarding app market dynamics right up to June 2010. What’s most interesting about the results is that, while we tend to hear a lot about Apple’s success in delivering apps to iPhone and iPad users, it’s actually Google’s Android that arguably offers users the best value for money, with 57% of apps being free, compared with an average of around 25% for rivals such as Palm, Blackberry, iPhone and Windows phones.

While this might not necessarily be the most exciting news for developers, it is certainly a key piece of info for consumers choosing their next smartphone, and indeed with the latest…

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