The French web and tech consulting firm, faberNovel, has uploaded a nice Slideshare presentation this week, analysing the core dynamics at work in Apple’s market success over the past decade or so. It’s called 8 Easy Steps to beat Microsoft (and Google) and covers such points as consumer lock-in, the arrogance of design simplicity, vertical integration of products and more.
So, if you fancy learning a thing or two (I certainly did) about doing business in the tech and web market, you could do a lot worse than have a gander at faberNovel’s excellent analysis. Perhaps most interesting for me was the role that services such as the App store play in the Apple revenues (the contribute almost nothing relatively speaking –…