The Information Commissioner Office (ICO) has this week ruled that Phorm’s service must operate on an ‘opt in’ basis, rather than the ‘opt out’ model which the company had initially intended to deliver. Good. I do not know a single person who was happy with the proposed ‘opt out’ concept, and even would go so far as to say that every setback for Phorm (as long as it persists with opt out) is a victory for the progress of the web…
(Those unfamiliar the recent Phorm controversy can check here and here for background info)
Pretty strong words I know, but let me continue… - like most other journalists/bloggers/web users I have no problem with targeted advertising. However, Phorm’s insistence on the ‘opt out’…