Here’s an interesting statistic: Apple’s 2008 sales estimate for the iPhone is 10m, while the global mobile phone market as a whole is expected to shift 1bn handsets in the same period. Therefore, assuming these estimates end up being at least somewhat accurate, the iPhone will account for only 1% of mobile phone sales in 2008.
Question is; if the actual sales are relatively low (as they clearly are), how come the iPhone is pretty much far and away the most recognisable and ‘famous’ model out there?
iPhone SDK
Apple’s Software Development Kit for the iPhone is/was due out sometime this month, based on the company’s initial projections for a release date, announced at the end of 2007. The SDK will allow third-party applications to be created for the iPhone, and will hopefully (for Apple) establish them as the leading smart-phone open platform. However, with just over one week of February remaining, no specific date is yet known and instead we are faced by a strange situation whereby details have become oddly tricky to establish…
QR code containing etonDIGITAL URLMost of us with WAP enabled mobiles would probably agree that up until now the feature has been a little clumsy, slightly awkward, and quite a lot short of delivering on its full potential. The small size of phone screens meant that sites could not be viewed or used as their designers had intended (apart from a select few websites which developed specific mobile browsing versions), and the lack of a mouse made browsing a laboured process at best. In short, aside from using it to access useful (but brief) information on the move - such as football scores or traffic updates, mobile WAP has hardly been the main use of our mobile phones. All this even despite the best efforts of many major networks to offer periods of free access so that the service could be tried by users.
