Posts Tagged ‘microsoft’

The secrets of (Apple’s) tech market success – in nice and easy Slideshare format10th July, 2010

The French web and tech consulting firm, faberNovel, has uploaded a nice Slideshare presentation this week, analysing the core dynamics at work in Apple’s market success over the past decade or so. It’s called 8 Easy Steps to beat Microsoft (and Google) and covers such points as consumer lock-in, the arrogance of design simplicity, vertical integration of products and more.

So, if you fancy learning a thing or two (I certainly did) about doing business in the tech and web market, you could do a lot worse than have a gander at faberNovel’s excellent analysis. Perhaps most interesting for me was the role that services such as the App store play in the Apple revenues (the contribute almost nothing relatively speaking –…

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Microsoft whips out some facts for the benefit of all the doubters28th June, 2010

Microsoft communications head Frank Shaw caused somewhat of a stir yesterday when he posted some highly telling statistics about the company – and its rivals – on the official Microsoft blog. Judging by the sheer volume of comment and debate that it has already attracted, I’d say he’s done a pretty good job of trying to set the various doubters straight – even if some of the stats are a little out-of-context.

As anyone following any sort of technology-orientated media sources in recent years will be aware, the likes of Google, Apple, Twitter and Facebook tend to get about three to ten headlines (this is a blatant guess from me, let me know if you disagree) for every one Microsoft is…

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Steve Ballmer at D8 conference: interesting, if not always coherent18th June, 2010

As promised, here is the follow-up to our previous coverage on the All Things Digital conference which took place last month in California and has featured such high profile tech industry voices as man-of-the-moment Steve Jobs, and also, later on, Microsoft CEO Steve Ballmer.

Ballmer opened the last day of the conference, accompanied by his chief software architect, Ray Ozzie. For those who weren’t able to attend, there is now some very interesting video highlights available online over at Guardian technology. What’s most interesting for me here is the difficulty Ballmer has in keeping the discussion focused on Microsoft, and not simply discussing the innovations of successful rivals like Google and Apple.

There’s some interesting points from both Ozzie and Ballmer – as…

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Google’s China policy is making news in every sector – all over the world (except in China of course)26th March, 2010

Unsurprisingly the events of last week relating to Google’s decision to perform a u-turn on its China policy are causing quite the media ripple, to put it very mildly. For those of you who have had no contact with any kind of news media this week (which is somewhat of an achievement in this day and age) the brief summary is basically that Google no longer wants to accept the degree of government interference that is a pre-requisite for doing business in China and has decided to offer only an unfiltered search service through it’s Hong Kong based service.

So, in the interests of following the extensive fallout from these developments (which extends into not just business and technology spheres but…

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As IE6 fades away it seems not many are sad to see it go – but nonetheless here’s some videos from the funeral…6th March, 2010

Here’s a bit of tongue-in cheek fun for you, courtesy of Denver based Aten Design group who have held a funeral ceremony for IE6 last week – Microsoft’s rather unpopular browser which is currently in the process of fading into the distant mists of technology history (Youtube turns off compatibility next week – though it seems it’ll take a little while longer before it’s completely phased out everywhere else).

Anyway, the design group seems to have been quite clever in having a bit of fun while also generating some excellent publicity for itself with the event (coverage has been featured on various other sites, including Techcrunch). It’s certainly one way to do some effective but also creative and fun advertising, and…

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