Posts Tagged ‘MySpace’
A recent market research report has compiled data on the world’s top 100 brands, covering all industry sectors from web and technology to aviation and motoring. Perhaps unsurprisingly Google once again comes in first – though what might come as a shock to many is just how staggeringly financially powerful Google actually is (the report values the firm at £75billion). The data also puts into perspective some of the recent debates about the consequences of Google’s withdrawal from China – showing that, though not irrelevant, the decision has as yet done little to reduce the company’s economic standing.
This is probably the most useful thing about the report itself, in that it offers quite a different sense of perspective on who actually…
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Unsurprisingly the events of last week relating to Google’s decision to perform a u-turn on its China policy are causing quite the media ripple, to put it very mildly. For those of you who have had no contact with any kind of news media this week (which is somewhat of an achievement in this day and age) the brief summary is basically that Google no longer wants to accept the degree of government interference that is a pre-requisite for doing business in China and has decided to offer only an unfiltered search service through it’s Hong Kong based service.
So, in the interests of following the extensive fallout from these developments (which extends into not just business and technology spheres but…
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- Posted by dlevi
- Social Networking, web 2.0
- Bebo, Business social networks, Dejan Levi, Facebook, LinkedIn, MySpace, Orkut, Ryze, social networking apps, social networks
I’ve recently been looking over the current stats for the way the global social networking pie is shared out right now (in terms of users – not other standards like monetization potential for example). Once again we see Facebook and Myspace ahead in countries like the US, UK, Canada etc with Bebo and Orkut also having considerable presence in other territories. I can’t help but notice also that while these social networks have enjoyed (or endured) fairly significant changes in their positioning in the past couple of years – one remains always roughly fixed in its modest but steadily growing position – LinkedIn.
Yes the social network – that kind of isn’t – at least in the sense that maybe we should…
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We’ve become used to all the standard ways of comparing the relative values and rankings of social networks, and the markers for monitoring their growth. Unique users has always been the most key factor, and useful as it was – it was also rather limited and actually sometimes told us very little. The data always felt slightly one-dimensional, as if there were more pieces to the jigsaw that we weren’t seeing – like a football score that only tells you one team’s result and not the others.
Which is why I’m delighted to read some fascinating posts over at Techcrunch about a new way of modelling the true value of social networks. The new system is based on a key principle –…
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There’s some great stuff over at Biznik on how to get the most out of your individual and company social capital. Here’s a few of the highlights (for the full thing follow the link below).
Social Capital Defined
Social capital is the value of your relationships. Creating online communities and social networks allows you to build and invest in your social capital. The more targeted your social media plan is, the better your results and more visible the ROI. You need to understand how to measure your social capital and grow it for organizational viability for the long term. Creating and cultivating your community builds relationships between you and your customers and constituents and it has all sorts of benefits.
How is it Measured?
Measuring…
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