Posts Tagged ‘Targeted advertising’

Here is a quick update to the Phorm article I posted on here a few weeks back.

Unconfirmed rumours are currently circulating that Virgin, one of the three major ISPs to sign up to Phorm, is set to dump the controversial service. Virgin’s official company position has not changed if you ask their press department, though the source of the rumour is a high ranking Virgin Media director.

This comes as yet another blow to Phorm after Talk Talk, another of the three ISPs, stated it would implement the service only on an ‘opt in’ basis - rather than the ‘opt out’ initially hoped for by Phorm.

The Information Commissioner Office (ICO) has this week ruled that Phorm’s service must operate on an ‘opt in’ basis, rather than the ‘opt out’ model which the company had initially intended to deliver. Good. I do not know a single person who was happy with the proposed ‘opt out’ concept, and even would go so far as to say that every setback for Phorm (as long as it persists with opt out) is a victory for the progress of the web…

(Those unfamiliar the recent Phorm controversy can check here and here for background info)