A recent market research report has compiled data on the world’s top 100 brands, covering all industry sectors from web and technology to aviation and motoring. Perhaps unsurprisingly Google once again comes in first – though what might come as a shock to many is just how staggeringly financially powerful Google actually is (the report values the firm at £75billion). The data also puts into perspective some of the recent debates about the consequences of Google’s withdrawal from China – showing that, though not irrelevant, the decision has as yet done little to reduce the company’s economic standing.
This is probably the most useful thing about the report itself, in that it offers quite a different sense of perspective on who actually…