Posts Tagged ‘Twitter’
There’s some great stuff over at Biznik on how to get the most out of your individual and company social capital. Here’s a few of the highlights (for the full thing follow the link below).
Social Capital Defined
Social capital is the value of your relationships. Creating online communities and social networks allows you to build and invest in your social capital. The more targeted your social media plan is, the better your results and more visible the ROI. You need to understand how to measure your social capital and grow it for organizational viability for the long term. Creating and cultivating your community builds relationships between you and your customers and constituents and it has all sorts of benefits.
How is it Measured?
Measuring…
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Some interesting events going down once again in the world of Twitter this week, as US rapper 50 Cent recently let slip that the content of his Tweets is not actually written by him – but – (wait for it…) instead by his web specialist PR agent(!).
Now many of Fiddy’s fans were obviously shocked at having been slightly duped to buying into the psuedo-intimate fakery of his Twitter feed, though if one thinks about it – it is surprising that they actually believed it was genuine in the first place.
After all, when one gets the latest e-mail from fansite for a global film star, or a sports icon do we really believe it was lovingly crafted by the object of…
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Twitter has seen the development of a strange phenomenon in recent weeks, whereby thousands of user profile images have been ominously replaced by plain black squares. However this is not due to a a server error or code glitch, but is instead an act of co-ordinated protest against new proposals for internet regulation from the government of New Zealand.
The ‘blackout’ has also shown signs of spreading to other social networks like Bebo, Facebook and Myspace. Organised by the Creative Freedom Foundation, the action has had some impact already in causing the offending legislation to be delayed. Whether it can actually stop it remains yet to be seen, but the wider question really is – just how effective can such internet protest ever…
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Twitter’s rise over the past year has been pretty impressive all round, and indeed it has seemed clear for a while that sooner rather than later the huge marketing potential of the social media platform would be noticed by major brands and companies. Sunday’s Superbowl provided yet another example that this time has already come…
Online marketing experts Socialmedia.com have delivered an interesting report on the comparative success of all the various ads featured on the TV coverage of the Superbowl during the game’s time-outs and intervals. The yardstick for measuring the impact and success of ads was, of course, Twitter.
Analysing how many tweets mentioned the brands in question immediately after an ad aired, and for how long tweets continued to feature the subject…
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