Martha Kegan’s slide show on social media might be one of the best ones around. Here it is in an updated version.
For a more in depth look at Social Media and Social Networks, check out Danah Boyd’s latest analysis titled “Social Media is Here to Stay… Now What?”
There’s some great stuff over at Biznik on how to get the most out of your individual and company social capital. Here’s a few of the highlights (for the full thing follow the link below).
Social Capital Defined
Social capital is the value of your relationships. Creating online communities and social networks allows you to build and invest in your social capital. The more targeted your social media plan is, the better your results and more visible the ROI. You need to understand how to measure your social capital and grow it for organizational viability for the long term. Creating and cultivating your community builds relationships between you and your customers and constituents and it has all sorts of benefits.
How is it Measured?
Measuring…
The growth of affiliate marketing in recent years has been one of the most interesting developments of Web 2.0 in terms of e-business issues. The days of affiliates being limited solely to static content in the form of product reviews or info however are long gone. Here at etonDIGITAL we’re pretty excited about exploring all the various new options out there in the Web 2.0 sphere – from blogs and Myspace Widgets to interactive games and Facebook groups and apps…
For many businesses the use of affiliates need not be anything overly fancy – certain products are just not that complex from a sales perspective. Lawnmowers and lightbulbs get sold online all the time for example, but the choice of product is…
Web 2.0 take-up across the business sector has continued to rise this year with more and more companies integrating features such as blogs, RSS feeds, Wikis and podcasts into their operations. However the use of some services is actually falling – and overall there still remain many who are reluctant to adopt such tools, often to their detriment. Question is; Why does scepticism still prevail over Web 2.0 in a business context?
(N.B. All data referred to is from a recent survey by management consultants, Mckinsey, who asked nearly 2,000 executives a range of questions concerning web 2.0 attitudes and practice).
With only roughly one-third of participating companies using blogs, RSS and Wikis (the most increasingly popular tools) it seems there is…
