http://www.etondigital.com/targeted-advertising-to-save-ailing-record-industry-from-the-chaos-of-illegal-downloading/ Most of us have struggled with poorly designed websites that are hard to find and slow to access; sites that lack coherent internal navigation and contain links that lead nowhere. we audit, design, develop and improve web sites Wed, 01 Feb 2012 13:03:37 +0000 hourly 1 http://wordpress.org/?v= http://www.etondigital.com/targeted-advertising-to-save-ailing-record-industry-from-the-chaos-of-illegal-downloading/#comment-23 Steve Purdham Wed, 19 Mar 2008 16:33:10 +0000 http://www.etondigital.com/targeted-advertising-to-save-ailing-record-industry-from-the-chaos-of-illegal-downloading/#comment-23 Hi Dejan, Great to see someone discussing new solutions to ad-supported music delivery. I’m CEO of We7, a UK-based ad supported music download service who embed short-term audio ads onto tracks, and I agree with much of your analysis. There are challenges to all the new models and you’re right that some music fans have a way to go before they can accept the business-like reality of music. Relevant targeted ads have a big part to play, which we do well, but are constantly aiming to improve on. However, I’m proud to say we’re gaining real ground and acceptance - having smashed the 2m downloads and 100k subscriber levels in just 9 months as well as sealing a deal with Sony BMG. I look forward to seeing how far the industry moves in 2008 – as I’m sure you are! Steve Purdham – CEO www.we7.com Hi Dejan,
Great to see someone discussing new solutions to ad-supported music delivery. I’m CEO of We7, a UK-based ad supported music download service who embed short-term audio ads onto tracks, and I agree with much of your analysis. There are challenges to all the new models and you’re right that some music fans have a way to go before they can accept the business-like reality of music. Relevant targeted ads have a big part to play, which we do well, but are constantly aiming to improve on. However, I’m proud to say we’re gaining real ground and acceptance – having smashed the 2m downloads and 100k subscriber levels in just 9 months as well as sealing a deal with Sony BMG.
I look forward to seeing how far the industry moves in 2008 – as I’m sure you are!
Steve Purdham – CEO
http://www.we7.com

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