This is a quest post from Dylan Chadwick, a content writer and marketer at Fueled, an award-winning mobile app design and development house based in New York, Chicago and London.
Mobile computing has become the premiere competitive stage for personal computing and electronics brands to duke out their various bells and whistles for supremacy in the market.
Showcasing an unprecedented development, Garnet market forecasts predict tablets will surpass PC’s in sales this year by 2% with mobile phone sales will inching near the $2 million mark. Perhaps personal computing really has entered what Steve Jobs once called a “post-PC” era, where clunky desktops no longer reign as the predominant choice for consumers.
At the outset of the smartphone revolution, Palm Treo and Blackberry battled for consumer preference in the fledgling world — until Apple started introducing their iOS devices. Once iPhone came into the picture, its cult-like following and record setting sales solidified Apple’s spot as a perennial mobile all-star while Blackberry saw its sales diminish incrementally until falling to an abysmal 2.3% market share as of 2014.
With Blackberry out of the picture, Google’s Android OS stepped forward as the top challenger to iOS, establishing key partnerships with manufacturers like Samsung, well-implemented marketing strategies and a number of high volume releases, to snag 52% market share.
Ultimately, that’s the climate we’ve been in for the past few year, with iOS and Android dominating the smartphone market.
Those holding out for a legitimate third option though? The folks at Ubuntu may just have it.
Ubuntu is traditionally recognized as a Linux-based desktop and cloud service solution developed by Canonical. The BQ Aquarius E4.5 features Canonical’s Ubuntu mobile OS and is positioned as a direct competitor for Android OS devices.
Here are few ways Ubuntu will change the smartphone market:
#1 Pocket Desktop
Though not available in the current version, an October beta release of Ubuntu mobile OS will feature desktop capabilities with a full release planned for April 2016. This will essentially turn Ubuntu devices into pocket desktops, allowing users to plug in keyboards and screens for a traditional desktop experience.
#2 Intuitive UX
Ubuntu’s mobile UX is one of a kind. Unlike the fragmented app design of iOS and Android, Ubuntu apps are grouped in packages called “scopes”. The home scope hosts weather updates and notifications from the user’s most used apps. A few swipes to the right from the home scope take users to their Phone, Music, and Video scopes. Swipes to the left from the home scope take users to their open apps.
#3 Web Apps
Ubuntu mobile OS can run web applications built in HTML5. Users will not have to update their software or make additions to run web apps.
Ubuntu runs three separate sections of code to address each of the phone’s key components: the device, career specifications, and Ubuntu. This allows for quick troubleshooting and efficient customization for different service carriers and manufacturers.
#5 Linux Based Developing
Ubuntu is built on Linux, and Canonical has provided developers with QML widgets to foster quick, agile Ubuntu app building.
What do you think?