My fondness for infographics increases every time I come across another one that demonstrates perfectly just why they’re such effective means of conveying key information and messages in the web 2.0 environment. This morning I’ve stumbled upon two excellent ones over at Soshable (always a good blog to check out for re-posted infographics – finger on the pulse so to speak…) which I reckon are really worth a look.

The first is called ‘A world without Facebook’, by Singlegrain, and offers a pretty general summary of the Facebook phenomenon in nicely presented figures and charts – ideal for getting a good overview of the network in a global and historical context. Essentially it’s just an intro to Facebook 2011, but see how the title provides a nice hook/angle by asking us to consider an interesting hypothetical scenario. Meanwhile, a little intro sentence and group of key questions lead in to the actual meat of the data thus enabling us to absorb it actively as rather than as simply disconnected arbitrary numbers. Check it out:

A World without Facebook

If you like that, you’ll probably also enjoy the ‘World without Google’ infographic (also from SingleGrain). This one is less numbers based, instead offering more complex text-based info. Nice use of colours and thought maps to help visualise some complex abstract functions and relationships:

A World without Google

Very nice indeed. If you were in any doubt about just how you can present different types and quantities of information using the infographic format, then these two provide excellent examples of the various design and typographic techniques available. Finally, here’s another one, this time from Master-Degree-Online, outlining the differing levels of work and pay that teaching involves around the world. It’s probably at the upper limit of appropriate length for an infographic, and I’ve included it mainly for the way that different data sets (e.g. relative class sizes vs. monetary spend per pupil) are clearly and effectively contrasted. Visually making such info accessible is actually a massive challenge and these guys make it look easy:

A teacher's worth around the world

Well, this is already turning into quite a long post (bet you wish you still had that scroll-wheel mouse eh?) – I won’t clutter it with too much more text. Suffice it to say that the infographic is fast becoming an essential format of Web 2.0, and one which has fantastic potential for both internal business communications and wider external ones across the blogosphere, social media and web in general. These three examples all indicate the current styles and approaches which can be effective, as well as offering a nice quick overview of some potentially complex data. (N.B. You might have noticed that all three have been designed by – so it would be only fair to give them their due – well done peeps, we’re enjoying your work over here at etonDIGITAL!)

1 Comment

  • Dejan Levi


    I’ve just come across this recent post over at Soshable, outlining nicely some of the key functions of information graphics (infographics) and explaining how they came to be so popular as a communications tool in web 2.0

    Check it out here:

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