There are many examples of infographics that demonstrate perfectly just why they’re such effective means of conveying key information and messages.

Infographics are still a highly popular and essential type of content in every content marketing plan.

We have listed a few infographic examples to show you how information can flow interestingly.

‘A world without Facebook’, by Singlegrain

This infographic offers a pretty general summary of the Facebook phenomenon. It has nicely presented figures and charts – ideal for getting a good overview of the network in a global and historical context.

Essentially it’s just an intro to Facebook 2011, but see how the title provides a nice hook/angle by asking us to consider an interesting hypothetical scenario. Meanwhile, a little intro sentence and a group of key questions lead into the actual meat of the data.

Thus, enabling us to absorb it actively as rather than as simply disconnected arbitrary numbers. Check it out:

A World without Facebook

‘World without Google’ infographic (also from SingleGrain).

This one is less numbers-based, instead offering more complex text-based info. Nice use of colours and thought maps to help visualise some complex abstract functions and relationships:

A World without Google

Very nice indeed. If you were in any doubt about just how you can present different types and quantities of information using the infographic format, then these two provide excellent examples of the various design and typographic techniques available.

Finally, here’s another one, this time from Master-Degree-Online, outlining the different levels of work and pay that teaching involves around the world.

It’s probably at the upper limit of appropriate length for an infographic, and I’ve included it mainly for the way that different data sets (e.g. relative class sizes vs. monetary spend per pupil) are clearly and effectively contrasted.

Visually making such info accessible is actually a massive challenge and these guys make it look easy:

infographic example
A teacher’s worth around the world

Infographics today

Suffice it to say that the infographic is fast becoming an essential format of content. It has fantastic potential for both internal business communications and wider external ones across the blogosphere, social media and web in general.

These three infographic examples all indicate the current styles and approaches which can be effective, as well as offering a nice quick overview of some potentially complex data.