Cookies policy

Eton Digital is owned and operated by Eton Digital DOO (“Eton Digital”, “we”, “us”, and “our”). This Cookie Policy explains how we use cookies and similar technologies in the course of our business. It explains what these technologies are and why we use them, as well as your rights to control our use of them. This Cookie Statement is and will be treated as part of our Terms of Use and Privacy Policy, and is automatically incorporated therein.

What are cookies?

We may use ‘cookies’ to facilitate certain interactive elements of the website.

Cookies are small files of numbers and letters that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. When a user returns to the website, their browser sends these files back to the website, allowing personalised content to be shown on the users’ screen. We use cookies to enable effective use of our website and provide the best service. Many brands and big websites use cookies to give you the best experience.

Simply, the cookies allow the website to “remember” your actions or preferences over time. These cookies do not store or provide access to any of your personal information and we’ll also rely on your consent. Learn more about the cookie technology.

How we use cookies

We use strictly necessary cookies.

These are cookies that are required for the operation of our website.

We use analytical/performance cookies.

They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it, help us improve our website by anonymously tracking which links and features are used most frequently. This helps us to improve the way our website works and this information is used to create anonymous and aggregated statistics which we use to identify problematic and successful areas of our website.

We use functionality cookies.

These are used to recognise you when you return to our website. This enables us to personalise your experience on our website, and for example, remember your preferences (your choice of language or region).

We use targeting cookies.

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third-parties for this purpose.

Third-party cookies policy

Third-party cookies are set by an organisation that does not own the site that the user is visiting. These are normally cookies set by specialist marketing or analytics organisations. We sometimes use third-party advertising services to promote our own products and services. When you visit Eton Digital, those services may collect your mobile ad identifier, or set and read cookies and other information on your browser to measure the effectiveness of the ad campaigns. We may also use that information to target ads to you using those services.

For transferring any other kind of personal data, e.g. transferring your registration information to a third-party social site or to the Internet services such as Facebook or Twitter, your consent is required. Learn more about third-party cookies.

These cookies are not used for any purpose other than those described here.


We use various products and features provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).

This website uses the analytics service Google Analytics. Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

We draw your attention to the fact that Google Analytics is supplemented by the code “gat._anonymizeIp();” on this website to guarantee the anonymised collection of IP addresses (so called IP-masking).

In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in.

Disable Google Analytics

More information from Google Analytics: Terms and Privacy. Please note that on this website, Google Analytics code is supplemented by “anonymizeIp” to ensure an anonymized collection of IP addresses (so called IP-masking).

We use Google Dynamic Remarketing to advertise across the Internet, in particular on the Google Display Network. Dynamic remarketing will display ads to you based on what parts of our websites you have viewed by placing a cookie on your web browser. This cookie does not in any way identify you or give access to your computer or mobile device. The cookie is used to indicate to other websites that “This user visited a particular page, so show them ads relating to that page.” Google Dynamic Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you. If you do not wish to see ads from us, you can opt out of Google’s use of cookies by visiting Google’s Ads Settings.


We use retargeting tags and Custom Audience provided by the company Facebook Inc. (1601 S. California Avenue, Palo Alto, CA 94304 USA, “Facebook”).

In the context of interest-based online advertising, we use the product Facebook Custom Audiences. For this purpose, a non-reversible and non-personal checksum (hash value) is generated from your usage data. That hash value can be transmitted to Facebook for analysis and marketing purposes. The collected Information contains your activities on the website of Eton Digital. (e.g. browsing behaviour, visited subpages, etc.). Your IP address is transmitted as well and used for geographical controlling of advertising. The data collected is only transmitted encrypted to Facebook and is anonymous to us that means the personal data of individual users are not visible to us.

For more information about the privacy policy of Facebook and Custom Audience, please check their Privacy Policy and information about the Custom Audience. If you do not want data acquisition via Custom Audience, you can disable Custom Audience here.

This tool allows us to follow the actions of users after they are redirected to a provider’s website by clicking on a Facebook advertisement. We are thus able to record the efficacy of Facebook advertisements for statistical and market research purposes. The collected data remain anonymous. This means that we cannot see the personal data of any individual user. However, the collected data are saved and processed by Facebook. Facebook is able to connect the data to your Facebook account and use the data for their own advertising purposes, in accordance with Facebook’s privacy policy.

Facebook Conversion Tracking also allows Facebook and its partners to show you advertisements on and outside Facebook. In addition, a cookie will be saved onto your computer for these purposes. Please click here if you would like to revoke your permission.


MailChimp is an email marketing platform that offers simple tools that make it easy to design and share email campaigns, manage your subscriber lists, and track results. We use MailChimp to manage all subscriptions to our mailing lists and to manage the creation and sending of emails to subscribers of those lists. MailChimp uses a session cookie to track users through the Sign Up process when they submit information via our Sign Up (subscription) form. There’s no third-party tracking in messages we send through MailChimp besides MailChimp’s own analytics, which may aggregate how many subscribers open a message or click the links inside. Read MailChimp’s Privacy Policy.

Sharing Tools

If you use one of the ‘Share’ buttons, an anonymous cookie may be set by to help you to easily bookmark/share selected pages through a number of popular social networks. They also help us know what pages are being bookmarked/shared.

What we do with the information we collect

Any personal details you provide us with will only be used to contact you or to satisfy the purpose for which it was collected. We use statistical information to improve the content of our website and analyse what pages people visit.

We use the information we collect to provide the Service to you. We commit to showing you content that is relevant, interesting and personal to you, when you opt-in for our newsletter, for example. In order to do that, it’s necessary for us to use your information to:

In addition to the specific circumstances above, we’ll only use your information with your consent in order to:

Choices you have about your information

Our goal is to give you simple and meaningful choices regarding your information. For example, you can:

You also have choices available to you through the device or software you use to visit Eton Digital. For example:

To learn more about these choices, please see the information provided by your device or software provider.

Enable/Disable Cookies

Where you enable or disable cookies depends on which browser you use. Below are some resources that show you how to enable or disable cookies in common browsers.

How and when we share information

We use this information internally and share it with other people or organisations who need to know it as part of working with us in our normal business activities (e.g. website designers). We do not share your personal information with others except under these conditions, and we do not disclose or sell your personal information to others for use in mailing lists or databases.

Some of the ways we use your information require us to share information with third-parties, so we make sure our customization is effective and comply with laws that apply to us. We share your information with:

How to control cookies

You can control and/or delete cookies as you wish – for details, see You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

Note that the session cookies do not require your prior consent and the session cookies will expire after you have left the homepage. Third-party cookies require your prior consent to track the choices you made on the website and your preferences. Your consent is declared through the opt-in function on our website.

If you do not want to accept the use cookies, you can refuse all cookies and set up your Internet browser by blocking and deleting all cookies from your computer’s hard drive.

Social Media

Eton Digital is active on a range of social media platforms and its services are tailored to the use of these social media sites. Eton Digital has no control over the use of cookies on these third-party sites.

Please see the policy links below for the social media site policies around privacy, cookies, and data:

Further Information

To read our Privacy Policy please follow this link.

To read our Terms and Conditions please follow this link.

If you have any queries on this policy or if you would like to know further details on how Eton Digital uses data or wish to opt-out of something specific, then please use the contact form to reach us or contact us at:

Any general correspondence should go to:

Nenad Nikolic
Eton Digital DOO
Lasla Gala 2
Novi Sad, Serbia
Registration Number: 20480424

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