Fast forwarding to the beginning of 2018. predictions about the popularity of video content were as expected. With no surprise, video startups uprising is on the horizon.
The latest video marketing statistics show the ultimate popularity of video content.
- More than 500 million hours of videos are watched on YouTube each day.
- Only Snapchat has a 10 billion daily video views.
- 45% of people watch more than an hour of Facebook or YouTube videos a week.
Average online consumers prefer to consume content in visual/video forms. This trend opens up many possibilities.
We can choose when, where, and on what device we want to watch our favorite content.
And above all, what we want to watch.
And lately, we can create videos almost as pros.
New options are kicking in, and not only because of huge video platforms such as YouTube and Facebook, but because of recent breakthrough of many interesting video startups worth checking in.
We have listed video startups and companies that offer recording, editing and sharing videos as well as those who offer useful content for video marketing.
Filmora is a video creation desktop app, useful if you create YouTube videos regularly.
Along with the video creation platform, Filmora gathers the entire community, and support the community by offering good educational resources, tips, and other useful materials.
In addition, there is plenty of how-to-videos that can help in creating any kind of videos.
Filmora is in the ownership of Wondershare, a company founded in 2003, while the Filmora was released in 2015.
Stories Ads allows you to create short promoting videos in just 2 minutes that are optimized to be published on Instagram Stories.
The biggest advantage of this video creating platform is for the amateurs who can create professional videos quickly and effectively. Second, this app offers solutions and templates to those who don’t have any materials to work with.
Stories Adsis part of video software startup from Korea that created this app along with the inbound marketing platform HubSpot.
This video creating platform gives anyone an easy way to start a video marketing business.
People from Promo are strongly up for the fact that there is no need to invest in equipment to shoot your own material or to hire a video production company.
You can do the most with this app. Promo by Slidely has a large library of licensed video and music clips, useful to any business. Only a few clicks are enough to make a professional promotional video.
In addition, you can create photo galleries, slideshows, and collages.
Since the app was launched in 2012, 175 million people have been using it.
If you seek for a professional multi-camera production tool, SlingStudio is designed to help you create live video broadcasts for Facebook and YouTube.
The software offers features for recording, editing and monitoring feeds from four cameras. All three features can be controlled via an iPad app.
Therefore, this app can get easy taking live videos any time anywhere.
This platform is much like YouTube but all power of hosting and distributions is in hands of marketers.
Wistia allows white labeled streaming player embeds, as well as integrations with a variety of other products.
Since its release, Wistia has helped more than 300,000 businesses grow using video. Clients include Starbucks, Squarespace, Samuel Adams, and MailChimp.
Delmondo is a video analytics software platform that marketers can use to analyze the performance of live and on-demand videos across various social networks including YouTube, Instagram, Twitter, Snapchat, and Facebook.
Along with a creative studio, Delmondo offers help in how to measure, and monetize social media videos.
This tool is part of Facebook Live analytics which allows you to get data such as who watched with the sound on vs. who watched with the sound off, etc.
Plus: Video streaming startup platforms worth watching!
#7 Panda TV – Asia’s YouTube
Considering that YouTube is not available in China and many other countries, there are more and more video platforms that offer user-generated content.
Panda TV was founded in 2015, and until then, more and more content is published.
TV Panda hosts videos from categories such as lifestyle VLOGs, gaming videos, singing, and even eating in front of a camera seems to become a trend.
#8 Live.me – Live video broadcaster
Live.me allows its users to broadcast live pretty much anything they want to their followers. On the other hand, due to highly flexible publishing terms, each user has the freedom to post anything.
Still, marketers can use this platform and inform their audience about any kind of event with live broadcasting.
#9 M17 Entertainment – Live video broadcaster
What is great with this app is that offers video filters and stickers along with the option for streamers to customize their video feed.
It is similar to Live.me which means that anyone can post anything.
#10 Conviva – Video AI platform
Conviva offers content viewing trends and allows its users to better understand this data by providing actionable data-driven analytics.
Companies such as HBO, Sky, and Turner are using Conviva’s video AI platform to get insight into user data.
The popularity of the video content is here to stay, therefore, investing in a proper platform or app is a wise thing to do.
Whether you need to create, publish or share ads, short videos, or live video, more and more video startups are breaking through offering an entire palette of efficient features and options for quick and easy video solutions you can use for your business.
What about you? Can you add more video startups or platforms to this list?