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by Olivia Collin

Selfies – you either like them or hate them. For marketers, however, selfies are not perceived purely on their likeability, but rather on their advertising power, as suitable …

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by Olivia Collin

April is the month when I double-read the news. I check twice, even three times, for sources and confirmation for almost everything I read. This month was not …

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by Olivia Collin

Whether analog or digital, reading remains one of the most important human needs. With the growing popularization of E-readers and tablets, many people increased their reading habits after …

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by Olivia Collin

When it comes to marketing and advertising, Easter has never really had the potential for generating revenue, but this is, perhaps, about to change. According to a survey …

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by Olivia Collin

When it comes to the holidays, I admit, though I am not proud of it, of being one of those last-minute gift shoppers.  I will not go into …

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by Olivia Collin

I have particularly come to like the word smart, it has a hidden potential in its meaning. However, have you noticed how often it is misused and misinterpreted? …

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by Olivia Collin

Without any doubt, the major concern this month was Oculus Rift (for some). For others, they had other things to question. So, who still remembers the disappointment after …

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by Olivia Collin

Since its launching, StoryVault, a social history and genealogy networking website, became an invaluable resource for families, students, historians and everyone else who were interested to hear and …

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by Olivia Collin

Unlike 100 years ago, today, any socially-engaged campaigns can certainly have bigger impact.  Due to the social networks, internet technologies, and crowd funding, campaigns can reach wider public …

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by Olivia Collin

According to Reseacr2Guidance, last year there were around 100,000 mobile health apps, while top 10 generated over 4 million downloads on a daily basis. Non-profit tech company MedicMobile, …

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by Olivia Collin

With competitive market, come quality products, or at least they should, and though some of the major players skipped this year’s Mobile World Congress, other companies confirmed, once again, the …

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by Olivia Collin

Sometimes the online world revolves around the most unexpected things, and though this month we said goodbye to Flappy Bird (my sincere condolences to all Flappy Bird fans) …

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