Etondigital partner Foodsplore chosen for UK delegation to SXSW Interactive conference!

Thursday, 12 January, 2012 Updated on Wednesday, 3 April, 2024 by Eton Digital team

We are delighted to announce that food-based social network Foodsplore – one of our recent projects – has been chosen as a member of the UK trade delegation to SXSW Interactive, one of the largest and most prominent international conferences dedicated to digital media and technology. We would like to thank and congratulate Foodsplore creator Zainab Suleman, as well as all of the Etondigital staff who have worked hard on this project.

Foodsplore helps users to discover great new restaurants and cafes by combining location based services with social networking. You can see where your friends are eating and what they thought of the food, service, ambience and everything else thanks to Foodsplore’s community feedback features. And, with the aid of our new iPhone app (Android and Blackberry versions coming soon), finding a great snack or meal while out and about has never been easier.

Simply fire up the app, see what’s available in your area and what your friends (and other users) have to say about it. Or, if instead you’re just keen to discover something new to tingle your tastebuds, Foodsplore also helps you find places you’ll love in advance – so no more finding out the hard way that a place isn’t for you (paying through the nose for a meal you didn’t enjoy, having a nice occasion ruined by below-par service, or whatever else).

As well as location based searching, you can also find new eating-out options by food type, deals, or glance at the social calendar feature which shows you where your friends are planning to try in the next month. As well as tips, users can share their experiences with photos and location-based check-ins, all of which are aggregated in a ‘Splat’ score – which gives you information as to how detailed and successful someone’s recommendations are. In short, whether you’re a foodie looking to explore new experiences or simply need somewhere decent for lunch in an unfamiliar town, Foodsplore is for you.

The Foodsplore team will head to SXSW Interactive for the 5-day conference in March 2012, along with 33 other hand-picked UK digital start-ups as part of the UK Trade and Investment mission. Here at Etondigital we’re very excited for Zainab and Foodsplore and will have more coverage of the conference when it comes around in eight weeks. In the meantime, head over to, or check out the iPhone app in the Apple app store, to find out more right now. Sign up with an email address, or simply log in with facebook, and get exploring!

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