Strategy and Planning: Our Knowledge At Your Service

Thursday, 28 May, 2015 by Eton Digital team

No doubt, your idea can change the world, but do you know how?

We offer you our help to not only design and develop your idea but rather build efficient and sustainable online business.

We have worked with all kinds of businesses on different ideas – every project, whether big or small, requires the same process – to clearly understand the business’s needs and new technologies, set a sustainable strategy and offer skills and knowledge to create an effective product.

Do you remember what Alice asked the Cheshire cat when she came to a fork in the road?

“Would you tell me, please, which way I ought to go from here?”

“That depends a good deal on where you want to get to.”

“I don’t much care where –”

“Then it doesn’t matter which way you go.”

If you don’t know which way to go and how to get there – WE KNOW.

We blend best practice and vast experience with expertise and analysis to help you produce an effective strategy for your business and realise your vision.

What sets us apart from other companies is our approach to work – we provide digital and operational support on every project we work on to help our clients understand the technological and business landscape.

How can we help you?

With everything we know about the market, the web and mobile development, start-ups, digital services, marketing and advertising and the business process, we will implement and merge your initial concept to create a sustainable business online.

Do you have a plan of activities? What is your business model? Do you have a prototype? Have you researched the market? Do you know your customers? What is your source of revenue? Do you need partners or investors?

Even if you have too many questions and very few answers, we’ll bring in the right qualified resources, skills, and knowledge at the right time throughout the project.

What do we do?


Our job is to help you explore new opportunities and capitalise on existing ones. We’ll work closely with you to identify opportunities for your business.

Our strategy and planning service provide digital guidance for your business to develop the best strategy for your market and maximise your business valuation.


We will help you create a blueprint of your company that aligns strategic objectives and tactical requirements and help you conceptualize your idea.  We do this through several phases:

Research and Analysis phase

In the Research and Analysis phase, we will go through your business model or help you create one.

We evaluate your business plan and help you better understand your business and market demands, identifying unique requirements and various technical options. If you need a business plan, we’ll work together on a systematic process of defining your business goals and objectives and steps on how to achieve them.

Conceptualizing Phase

Once we analyse your business objectives and goals and set a business strategy, we go into the Conceptualizing Phase, where we can provide a detailed information architecture that outlines all functionalities and user journeys.

We start with the objectives of your project and move to the details needed for project implementation (business requirements and implications, the project structure, a functional description and technical details, audience description and usage, a content management plan and more). In this phase, we ensure that your project is set up for success by focusing on two essential things – your business’s needs and your users’ needs.

We assemble all necessary information into a sitemap, prototype or wireframe that will be most suited to your commercial aspirations, your customers’ and business’s needs.

By testing prototypes and wireframes, we get the best possible product and receive feedback early in the process. A well-planned information architecture ensures a customer-focused experience and has a direct impact on the construction and maintenance of your product.

Finalising Phase

The Finalising Phase is where we gather feedback, discuss the strategy together, and finalise it. We will work with you to ensure a clear vision of your product and the best results that meet the company’s strategic vision. Moreover, we are dedicated to helping you build an effective business online; thus, our service involves supporting you through the transformation process by tracking strategy implementation and efficiently governing organisational transformation. We also offer our help with:

  • Promotion and marketing – We collaborate with our clients and provide help with marketing and advertising opportunities.
  • Technical capacity – We can guide you through building your organisation capabilities to make certain you have the right technical infrastructure. We will also help you form partnerships with the main technology vendors.
  • Business opportunities – We partner with you to help you identify new business opportunities, new sources of revenue,  the trends and the nature of the industry.
  • Growth support –  Whether you need partners or investors, we will help you form relationships and partnerships to better position your product or service in the market.

You can come to us with an idea – we are going to ask you the right questions.

Request a quote, and we can start creating a great product together.

We’d love to work with you on your project!

Get in touch with us and tell us your idea.

Start a project