What is the best way to get your creative juices going?

Well.. a good conference is a place to start.

We packed our bags and went to Italy to attend Digital Design Days (OFFF Milano).

Creativity, knowledge, a bit of fashion, and of course – design – the conference in the beautiful city Milano was a success.

Digital Design Days Milano 2017
Digital Design Days Milano 2017. Photo by Lazar Markovic

Being one of the most enjoyable fashion and design capitals of the world, Milan is a perfect city for a design conference. The industrial complex of La Fabrica del Vapore, won us over with its lively, vibrant, open space.

An amazing line up of top digital designers and agencies was certainly a primary reason to attend.

Lectures, workshops, talks, digital showcases & installations, and many networking  activities gave us a lot to think about and we returned home with many fresh ideas.

DDD Milano conference 2017
Digital Design Days Milano 2017; Photo by Lazar Markovic

Inspiring design stories from Behance founder

Digital Design Days conference left no person dissatisfied. From different, hot design topics to new tools, technologies and techniques – it was a perfect mix of old and new.

We had a great opportunity to hear more about the journey of the co-founder of Behance, Matias Correa. He shared stories and photos that brought us back to the very beginning of Behance and led us to the big acquisition by Adobe in 2015.

We are what we design. Borja Martínez, Lo Siento Studio @ DDD 2017. Credits to DDD team
We are what we design. Borja Martínez, Lo Siento Studio @ DDD 2017. Credits to DDD team

Google & Design

Andy Dahly, Design Lead at Google Research, talked about machine learning. We saw the latest from the industry, and heard what’s next for human-level intelligence in sensory perception. He gave us many useful tips about team organization and the company culture in Google.

Sound Design & Machine Learning

Sound design is already the big thing, but we have never imagined the idea and projects were so exciting.

Gavin Little, founder of Echolab, and a sound designer, show us how this industry is advancing.

Kris Hermansson and Marcus Brown from Resn, Agency of the Year for 2016 according to Awwwards,  shared with us some tips on how to incorporate abstract, artistic element into commercial projects, which can lead to unexpected results in the most positive way. This was fun and insightful.

Eton Digital designers at DDD Milano conference
Eton Digital designers @ DDD Milano conference. Photo by Sasa Mitrovic

Fernando Ramirez, the Founder and Creative Director of Watson DG shared with us his  amazing story. The famous director JJ Abrams inspired him to create and develop a unique approach in designing marketing websites for Hollywood blockbusters.

Digital Design Days Message: Dream big, aim high – there are no limits

There’s a long list of great speakers such as Dilshan Arukkati from Immersive Garden, James Widegren and Alvin Groen from Your Majesty, Benoit Rondeux from Epic, Tavo Ponce from Tavo, and many more but we couldn’t possibly write about everyone.

Finally, I want to share a few photos from the city!

Milano Cathedral
Milano Cathedral. Photo by Lazar Markovic
A beautiful, quiet street in the city
A beautiful, quiet street in the city. Photo by Lazar Markovic
Arch of Peace of Sempione Gate in Milan, Photo by a random person on the street
Napoleon as Mars the Peacemaker. Photo by Oliver Stankovic
Chilling after a long day. Photo by Jovanka Bobic

To sum it up: When you open your eyes and ears to knowledge, you come to realise that there are many things you don’t know anything about.

But that’s the beauty of the learning process.

The realisation does not paralyze you, but makes you work harder. It is how you discover secrets. 

Looking forward to the next conference!