A website launch is not a simple task, no matter the working experience. There are many things to consider before getting all set for a website to go live.

Things could go wrong, and the priority is to prevent as many mistakes as possible.

How can you do that?

Start with tapping into the checking list that can help you to discover and avoid mistakes. Mistakes can be small or serious, from misspelled words to forgetting to set up a proper site redirects.

Based on our vast experience in website development and design, we have created a helpful list that takes you through the most important thing you need to check before the website launch.

Let’s ensure a smooth launch for your website.

#1 Start with the page content and errors

Try to avoid common mistakes such as having a typo on a homepage. Take time to proofread the entire content. Visitors do still read content on websites.

Here are the things you should check:

  • Proofread the web copy. Content should be easy to read and have a correct font size, short sentences, and paragraphs, bullet points when needed, proper interpunction, lots of white space for visitors to easily scan the keywords.

Check and correct these as well:

  • Spelling and grammar mistakes
  • Paragraph headings and lists, format if needed
  • Company contact details are correct
  • Generic content such as lorem ipsum if any
  • Images, videos, and audio

#2 Check for browser and mobile-friendliness

Needless to say, responsive design is necessary, although many still underestimate smartphone and tablet users. Testing the compatibility with mobile devices is mandatory.

  • Before a website launch, at the bare minimum, it must easily and smoothly run on Chrome, Firefox, and Safari.

Also, check whether:

  • website pages are compatible with popular browsers
  • website pages are compatible with any device
  • whether images are optimized across web pages
  • the CSS and JS optimization across web pages

#3 Test your site’s usability and functionality

Before anything else, check the URLs, especially after moving the website live from staging. Test each one of the listed recommended steps.

  • Check if forms are submitting properly
  • See if the “thank you” message shows after the form submission is processed
  • Check whether the form data is being emailed to its recipients and if it is stored in the base
  • Also, check if the autoresponders are working properly
  • Click every internal link across web pages to check if they are working properly. Do the same with the external links across web pages
  • Check if social media share icons work properly
  • Check if the feeds work properly, such as RSS
  • It is important to check if the company logo is linked to the homepage
  • It is important to double check if the load time for cite pages is properly optimized
  • At last, check again if 404 pages are in the right places

#4 Check your SEO plugins

Same as for the content, check SEO description and grammar.

Look if pages have unique page titles and check if:

  •  pages have a unique meta description
  •  pages have proper keywords
  • metadata is placed properly, also check the grammar
  • all tags have been added to every picture
  • a dynamic XML sitemap has been submitted to search engines

Also, test these:

  • Look if the page URLs consistently reflect site information architecture
  • Look if 301 redirects are in place for all old URLs (redirecting old to new ones)

#5 Look through your analytic plugins

If you want to have proper data about your website performance, it’s mandatory to check analytics.

  • See if your website analytics codes are inserted properly on the website, and check if the relevant IP addresses are excluded from analytics tracking
  • See if the Google webmaster and Google analytics accounts are properly synced and test the Google AdWords

#6 Security and backups

Before the website is ready, a suitable backup install is a must. Backing up the website data will save you time, money and nerves if something unpleasantly happens to the website after going live.

Likewise, security measures are included at the start. For example, the admin panel needs to be extra secured from the malicious attacks.


Check if these are working properly:

  • 24/7 monitoring scripts
  • A copy of the final version of the website
  • Stored ongoing copies of the website
  • Stored password and other website credentials in a secure database

#7 Compliance

The final check is to make sure the website is usable for everyone, especially for users with disabilities. Further on, check for legal obligations that each website needs to have.

Check the following:

  • Are web pages accessible to users with disabilities
  • Whether the proper cookies banners are in the wanted place
  • Check if the website is compliant with the usage rights for purchased or borrowed code, images, and fonts
  • Check if the terms and privacy policies are visible to website visitors

things to check before website launching

To wrap up:

Keep in mind that each website is unique and you may have different features to check and test, thus consider this list as the general one.

Once your site goes live, be ready to check bugs. But, what is more important, those functional and visible things you can cover with a help of a simple checklist.