2014 is behind us now, and it is time to think ahead, to better our work, especially if our business is online. The question we ask is: What will really be important in 2015 in terms of website development, usability and SEO?

So what did we do to find out?

We attended SMX Milan and submitted our site to an SEO analysis, to see what the SEOs will test and thus determine what they think is important.

Our website was analysed by non other than Google’s Johannes Mueller.

Mr Mueller is a Webmaster Trends analyst for Google Switzerland and is a frequent speaker at many events. His expertise is huge, his hangouts on air are necessary for everyone and it was a huge honour to have him review our website.

We were a bit nervous too, we knew he would have to find something that we could improve. But the goal wasn’t that, the goal was to see what he would test and highlight as important.

Mobile

mobile test

The first thing he mentioned was that a website must be mobile friendly. With 1.75 billion smartphone users this is a no brainer and we are not surprised that this particular characteristic is important, but, and here’s a quote:

“A recent Google survey of mobile users found that 72 percent of mobile users say it’s important to them that websites are mobile-friendly, yet 96 percent have visited a site that doesn’t work well on their device.”

Research data say that only 2-10% of websites are mobile friendly. Can you imagine?

If you’re interested, here’s the scoop we found out for you:

No Mobile Site: Lost Customers

72% of Consumers Want Mobile-Friendly Sites

How To Go Mobile by Google

Content

With Google’s recent algorithm change and many other updates, it is clear that SEO is NOT going to be easy. Forget about link wheels, automatic SEO, blog networks, comment spamming and article syndication.

Content is important, content can get you ranked for various keywords and attract many kinds of visitors. We speak from experience.

The article Free video editing apps for Android: Top 5 for 2013/14 was a huge success and got us ranked for more than 100 keywords, and not only that, one of our review articles was featured in a press release and we got a LOT of links.

Technical: User Experience and Speed

speed

Website’s speed is important, which means that user experience comes first. Google has a test: Page speed insights, which may give you some guidelines on how to improve your website’s speed but remember that speed is just a part of a user experience. Thus, consider investing in user experience because 57% of people will leave your website unless it’s loading in less than 3 seconds.

Look at some of the responsive websites we created recently.

More to read:

To improve user experience, test your website speed and performance

Web Design: Things to Know Before Redesign

In 2015, you will need to invest in a well-developed, mobile optimised website and provide great content.

If we can help, just let us know.