Small businesses often face a tricky decision when it comes to cloud storage. Not being big enough to build and run their own custom cloud solutions, services like Dropbox and Sugarsync look very attractive as tools for backing up data and making it accessible and shareable across a potentially mobile and/or disparate workforce. Best of all these services are free… …
Many Facebook users were today surprised to log-in and discover that their groups membership had suddenly ballooned to include both groups they’d left a long time ago – and groups they’d never joined. I was one of the many who then proceeded to manually remove each one by clicking ‘leave group’ – annoying, but hardly a disaster. Just another momentary …
There’s been some debate for a little while now about the possibilities of using already existing (and free) social networks in a business context for purposes of managing internal communications and activities (what is normally considered as the domain of Enterprise Social Networking), rather than going to the effort and expense of having a custom-built tool for this purpose. So, …
Checking out the price of certain search terms on Google Adwords is a pretty handy yardstick for working out what the ‘next big thing’ out there might be for the web. The more expensive an Adword, the more it is in demand by various other businesses and websites all jostling for position at the top of Google’s sponsored ads column …
Soshable pointed me in the direction of something pretty this morning – namely a very nicely put together graphic of the uses, benefits and statistics related to social media marketing, compiled by the good people of Flowtown (OK, I’ve never actually met them – but their work seems good). Anyway, the graphic is especially handy at giving a snapshot of …
The man commonly credited with inventing the world wide web, Tim Berners-Lee, has been sharing a few thoughts on the current state of play with the internet, in an essay published today. As tends to be the case with Sir Tim, his thoughts are always worth attention and consideration, so I thought it’d be interesting to summarise some of them …
There’s a nice post over at the Social Media Marketing blog about corporate blogging, which refreshingly gives us an insight into something not specifically Facebook or Twitter-related, instead focusing on providing some statistics and insight into the corporate blogosphere as a whole. An interesting picture emerges, which shows that even though still only just over 40% of companies in the …
One of the most interesting challenges posed by social media in the web 2.0 business environment is that of the online viral backlash, be it a sustained campaign of Twitter grumbling, a brand-deflating Youtube clip, or even something like the recent bad Facebook press Gap’s new logo attracted within hours of being launched. In these situations, while the fundamental issue …